Push for drama… and anything else it seems

Is the – ‘Push the Botton’ viral video getting a bit old? For me it all started with this fantastic video from our friends in Belgium to launch drama channel TNT… [framed_video column=”full-width”]http://www.youtube.com/watch?v=316AzLYfAzw[/framed_video] When I saw this, I thought “This is the way to do a viral”. Beautifully filmed and perfect for the product it was advertising – Drama. There …

Darwin Deez music promo. A great idea brought to life

“You Can’t Be My Girl” Striking up a strong link between script, production and post-production can intensify a great idea as seen in this music promo by Darwin Deez and Kieth Schofield. The video is edited entirely from hand-picked stock footage, matching the narrative, pace & mood of the music, and if you wonder the instruments and equipment are from …

steve jobs think different

Marketing the Steve Jobs Way

I know, I know Steve Jobs, blah blah blah… But he’s right   Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world … but he didn’t look that great on paper. He wasn’t an engineer. He couldn’t write a line of …